The 5-Week Online Authority Transformation

Are you finally ready to make social media work for you?

Build your digital confidence, find your online voice, and become your industry's go-to authority

Just imagine the possibility...

  • Waking up each morning to calls booked from dream prospects that you’ve never even talked to
  • DMs from industry influencers you admire wanting to connect or catch up
  • Dozens of social media notifications from people loving your last post
Join the Launchpad now

Not sure if the Launchpad or Accelerator is for you?
Book 15 minutes with us and we'll help you decide.

Erica and Kasey Power Your platform

Join the Launchpad and Accelerator before the doors close!


This ain't your first rodeo...

You're in one of two camps...

Option 1: you've been attempting to build your personal brand online for years.

You have tried it all.

  • You've joined the challenges and completed the bootcamps.
  • You’ve taken the courses and downloaded the guides.
  • You’ve used the templates and followed the advice.


And you’re not sure what’s worse:

  • That you spent hours on a post to get only 3 freaking likes from your friends
  • That you've wasted precious time and money only to flounder in public
  • Or that everything you try feels awkward, icky, and like it’s meant for 23-year-old Twitter bros (psst…because it is!)

Big shocker: the advice that worked for those kids to sell $47 digital products doesn’t work to source c-level executive clients for your business.

Option 2: You've been doing hours of research, planning, and imagining, only to get so overwhelmed that you do absolutely nothing.

You keep telling yourself you'll get to it, but then never find the time.

You watch these kids in your industry with half your experience being viewed as thought leaders and experts. And it kills you.

It’s frustrating, but it’s also embarrassing as hell.

In the real world…

  • You have decades of experience in business
  • You are a well-respected professional
  • You know your sh*t

That’s why it feels so damn painful to keep bombing online–in public, in front of friends, colleagues, and the high-caliber clients whose respect you're trying to keep.  

Or sitting on the sidelines watching life, opportunity, and dream clients pass you by, year after year.

It makes you want to crawl into a hole and forget that social media even exists.

But you can’t escape the feeling…”I should be able to do this!”

You see people in your industry (most with half your experience) killing it on social and wonder, “What do they have that I don’t?”

When you’re honest with yourself, you know that you want to be seen as an industry leader, a true expert for the work you do. You want it—baaaaad.

And deep down, you know you can do it, but you need someone to help you figure out finally how to make it work for you: your style, your personality, and your business.

Join the Launchpad & Accelerator now

Not sure if the Launchpad or Accelerator is for you?
Book 15 minutes with us and we'll help you decide.

See what past students have to say

Platform Launchpad is for experienced professionals.

You might be a beginner on social, but you're a pro at work.



You’re an experienced consultant, agency owner, freelancer, or coach who’s ready to take your online presence, business, and life to the next level.



You’ve still got a day job, but you’re imagining a future of entrepreneurship and want to start laying the foundation for future financial freedom.



You’re a startup founder & want to build your online authority as a well respected leader in your industry to attract customers, candidates, and investors.

Welcome to Platform Launchpad & Accelerator.
We got you.

We know where you are because we've been there. We designed this cohort for experienced professionals ready to become known online as the experts their clients know them to be in person.


For Experienced Entrepreneurs

Even if you’re a beginner on social, we know you’re not a beginner in business. We teach you how to simplify your decades of experience for social media, but without doing anything that feels fake or icky.


No Time Wasted

You don't need another chore. You have a business to run and no time to waste. We teach you the systems and strategies to consistently create killer content that attracts ideal clients so you can grow your business—in less time.


Overcome Your Fears

You’re scared of saying the wrong thing. We’ll teach you to develop an experimental mindset and build your digital confidence, so you can stop worrying and start growing.


You Won't Be Alone

You won’t be alone. Being consistent becomes 10x easier when you have the support and accountability of a group. We’ll be with you every step of the way.


Simple But Not Dumbed Down

You need simplicity to cut through the overwhelm of social, but you also need a plan appropriate for your high-level of experience, expertise, and professionalism.


Continuous Growth

While the Platform Launchpad is designed to achieve transformational growth in 5 weeks, the kind of sustainable, scalable success you seek takes longer than that. That’s why we built the Platform Accelerator, a 6-month program to ensure your growth not only continues, but compounds.

Join the Launchpad & Accelerator Now

Not sure if the Launchpad or Accelerator is for you?
Book 15 minutes with us and we'll help you decide.

Meet Your Instructors

Kasey Jones Platform Launchpad

Kasey Jones

Kasey is founder of A Better Jones. She has coached, consulted, or mentored 1000s of startup founders, CEOs, and solopreneurs to accelerate revenue growth by building brands, buyer journeys, and customer experiences that turn strangers into raving fans.

As an early believer in the power of an authentic personal brand, Kasey has trained 100s to embrace what makes them different to build enthusiastic and engaged audiences. She's worked with startup accelerators, VC firms like True Venture Partners, and brands like Gwen Stefani's GXVE.

She has also amassed an audience of 177k+ across LinkedIn, Twitter, TikTok, and Instagram by authentically sharing her stories, insights, and expertise.

Erica Schneider

Erica is a professional writer, editor, trainer, coach, and consultant.

She's posted hundreds of thousands of times on social media, and edited 3M+ words (from 20k ebooks to 3k articles to a zillion social posts and everything in between).

Since 2018, she’s helped 100s of writers and entrepreneurs communicate strategically online so they can attract their ideal customers, become known for their expertise, and earn more money.

She’s built an audience of over 80k across Twitter & LinkedIn by showing up as her quirky self, prioritizing value over virality, and valiantly debunking bad writing advice (someone has to do it).

Erica Schneider platform launchpad

What Industry Leaders Say:

Amanda Natividad

“Erica goes beyond copywriting. She breaks down great writing into actionable frameworks with the examples and receipts to back them up. Founders, businesses leaders, marketers, copywriters and creators can all learn from her.”

- Amanda Natividad, VP Marketing @sparktoro, Contributor 

@adweek, 130k+ on Twitter, 34k+ on LinkedIn

“Kasey bridges the gap between idealism and reality with insights, experience and a level of authenticity that is hard to come by these days.  She transfers these qualities to everyone she works with to help build personal brands that stand out in a sea of average and outlast any trend.”

- John Barrows, CEO of JB Sales, Training LinkedIn Top Voice, 388k on LinkedIn, 1M+ podcast downloads

John Barrows
Mushtaq Bilal

“Erica is the undisputed queen of online writing and audience building. I was a total novice when I started writing on Twitter in April 2022. I followed her tips, and in just a year, I was able to build an audience of 170,000 followers on Twitter. Unlike Twitter bros who regurgitate the same old cliches, Erica teaches you how to build an audience while staying your authentic self.”

- Mushtaq Bilal, PhD, Professor, 198.7k on Twitter, 45k on Linkedin

“I first met Kasey on TikTok. Her content made me stop scrolling which is no easy feat. She teaches those same scroll-stopping hooks + techniques to keep you reading in her social writing course. If you want to learn from content experts who have been able to apply their expertise to grow on multiple platforms, this course is for you.”

- Leslie Venetz, LinkedIn Top Voice, 30k+ on TikTok, 26k+ on LinkedIn

Leslie Venetz
Kieran Drew

“Erica is one of the writing accounts I actually pay attention to. She's a brilliant teacher, knows her stuff, and more importantly: Writes with style. Her personality shows through and that's something I've worked on after following her advice. When I have a writing question, I go to Erica - there's a reason why!”

- Kieran Drew, Ex-dentist turned content creator, 178.2k on Twitter, 11k on LinkedIn, 26k for his newsletter Digital Freedom

"Kasey is one of the rare few whose content looks, sounds, and FEELS like 'Kasey, the human' rather than 'Kasey, the person trying to grow their following.' This may seem like a small distinction, but it's a powerful and nuanced distinction that Kasey both embodies and teaches very well."

- Jay Clouse, Host of Creative Elements podcast, 1.5M+ downloads, 28k+ on LinkedIn, 38k+ on Twitter

Jay Clouse

We created the launchpad because we were like you...

We know what it's like to have expertise that isn't getting the attention it deserves. And having those moments of doubt whether you'll ever be able to make this thing work.

What it's like to see people with 1/10th the experience getting more impressions—the frustration that gets into your bones (and the feelings of jealousy that royally suck too).

We also know what it's like to follow the standard playbook and be perplexed when it's not working. And then spend months or years trying to figure it out for yourself.

We've tried the experiments. Deconstructed successful people. Posted to crickets. Posted and gone viral without any clue how to do it again. Flirted with clickbait and content that wasn't us. Sent awkward DMs. Received even more awkward ones. The vulnerability. The confusion. The huge ups. The deep downs.


We developed this program to help experts like you gain the visibility, credibility, and authority you deserve without having to make all the mistakes we did.

To give you a Launchpad that sets you up for success and an Accelerator that compounds your growth — so you can get to work making content, relationships, and money instead of banging your head against the wall or wondering how the heck to get started.

We’ll get you into a high-performing mindset, free from self-doubt, procrastination, and imposter syndrome, so you can end feast-or-famine and finally grow your authority and your business.

Not sure if the Launchpad or Accelerator is for you?

Book 15 minutes with us and we'll help you decide.

Join the Launchpad and Accelerator before the doors close!


Use code: EARLYBIRDY for 15% off

We found the secret to finding your authentic voice and standing out online...

The problem with most personal branding advice is that it’s one person explaining what worked for them, assuming that it will work for everyone else. It won’t. 

To achieve the kind of online growth you know you deserve, you need to do it your way

And how do you find your way, you ask? 

Through consistency and experimentation.

You can’t find your voice if you don’t use it.

So, we push you to stop overthinking and start writing. Then, we help you run strategic experiments to quickly discover what works for you so you can stop wasting your time on everything that doesn’t. 

Two magical things happen when you consistently experiment.

1. You learn 10x faster.

Because you take action with the express purpose of learning.

  • Who is your ideal audience
  • What topics you should cover
  • How to write engaging content

2. You build confidence 100x faster.

When your goal is gathering information, instead of going viral, it reduces the pressure on you to write perfect posts (psst...those don't exist), and you start having fun.

We've seen it dozens of times now.

Experienced professionals adopt an experimental mindset and what once seemed so freaking scary, now feels like a juicy challenge they're ready to tackle.

In Platform Launchpad, we teach you to use experimentation to quickly discover what captures your ideal audience's attention and makes you feel like a leader while you do it. 

Then, in Platform Accelerator, we help you apply an experimental mindset to every aspect of your business so your growth compounds.

Experimental Mindset

We teach you how to let go of perfectionism and the suffocating self-doubt that comes with it.

Instead, you'll develop the mind and attitude of a scientist (but a fun one), running small simple experiments that help you gather data, learn what works, and find online traction—fast.

Consistent Confidence

You will build the confidence that comes from action.

You'll quickly discover that putting yourself out there online isn't so scary after all, and you can be as bold, confident, and empowered online as you are off.

(probably even more)

There are two components to the Power Your Platform program: Platform Launchpad and Platform Accelerator 

Platform Launchpad is a 5-week cohort designed to help experienced professionals lay the foundation to build an authentic personal platform, turning you into the go-to expert in your industry and unlocking the financial freedom you long for.

Platform Accelerator is a 6-month program crafted to help you turn the transformational growth of Launchpad into sustainable, scalable success by providing continued support in growing your online authority and your business. 

What kind of experience is Platform Launchpad?

This hybrid course blends live sessions, community, and on-demand resources to give you the best possible outcome.

The core of Platform Launchpad is a series of live online seminars to help you understand your brand and business in a new light: as a personal platform.

Here, we'll show you how to build a more profitable business via social media, including roadmaps, techniques, and activities so you know exactly what to do to grow.

Live training sessions are on Tuesdays and Thursdays from 11am-12:30pm EST/8am-9:30am PST.

On Wednesdays, we host masterclass sessions–interviews with some of your favorite creators and online entrepreneurs who will share their insights about how they built their platforms and their businesses. 

On Saturdays, we have optional group writing sprints where we give you a prompt, turn on some music, everyone keeps their camera on and mics off, and write our social content for the week.

During week 3 of the cohort, we have integration week, where we take a break from live training, but have extra Q&A and writing sprints to support your ongoing growth.

Plus, you'll be embedded in a community of other experts on the same journey as you. And we'll give you bonus videos, activities, and workbooks so that you can put everything you learn into action.

What you'll accomplish:

We get you writing, posting, and experimenting from day one. We know it's scary, but we also know it's the surest way to end your cycles of self-doubt and overthinking so you can start seeing real, measurable results.

That gives you 5 weeks to nail a habit of consistency, build your digital confidence, and craft a long-term strategy that supports your online growth. 

Marketing 101 for Social

Find the balance between you, the person and you, the business. Learn to apply your business know-how to your personal platform so you can stop winging it and start strategizing your social media success. 

Experiment in Action: Use the What-Who Loop to find data-informed clarity on what problem you solve and who you solve it for.

The Commenting Catalyst

Shift your tactics from content-only growth to balancing content and relationships. Unlock a new playbook that makes you magnetic to the right people through smart, impactful interactions.

Experiment in Action: Strategic commenting to spark connection, conversation, and content ideas. 

Power Pillars

Social Writing 101

Hook Mastery

Content Clarity: Advance Strategy

Profitable Profiles

Where To Next?

Profiting from social requires sharing the real expertise behind your name.  We'll show you how to strategically showcase your knowledge and experience so people get to know you as the authority you are.

Experiment in Action: Test 3 methods to build your endless ideation engine and ensure you never face the blank screen overwhelm again. 

Unravel the anatomy of an impactful social media post. We’ll delve into the nuances of formatting that make your content pop, the importance of a hook and a takeaway, and explore outline frameworks so powerful, the post basically writes itself.

Experiment in Action: Practice the mise-en-place style of content creation to systematize your creative process. 

Learn the principles behind capturing attention on social media so readers simply have to click "see more." We’ll cover why the first line matters more than you think it should, frameworks that make the hook writing process easier, and methods to quickly generate dozens of powerful one-liners for every idea you have. 

Experiment in Action: Test hook frameworks to uncover what works for you, your audience, and your business. 

Learn how to guide your audience into your world and your business. Figure out the right types of posts for the right purpose that'll work best for you. (Hint: It's not the same for everyone.)

Experiment in Action: Try new content formats to uncover which align with your business goals.  

Boost your earnings by converting your profile into a client magnet — without sounding pushy or salesy. It's about making your profile an irresistible hub for potential clients.

Experiment in Action: Make strategic adjustments to your profile to determine which make your ideal customers take action. 

As our course concludes, you won't just walk away with insights; you'll leave with a concrete plan tailored for your continuous growth. 

Experiment in Action: Build experimentation into your future plans for continuous growth. 

So, what is Platform Accelerator?

Halfway through our first Platform Launchpad cohort, our students began saying… 

  • “I don’t want this to end!” 
  • “I want to keep learning from you!” 
  • “How can I scale my growth?” 

And we realized we needed to create something that supported your continued growth. We have always said that building a personal platform is a journey, not a destination. 

And while we can give you a big push forward in 5 weeks, you will just be beginning that journey. 

The Platform Accelerator is a carefully curated community and group coaching experience designed to help you compound your growth over 6 months. 

2x Platform Launchpad Cohorts

The Accelerator is a 6-month program. Because we run The Launchpad once a quarter, when you opt into it, you get to attend the cohort twice, helping you deepen your learning and accelerate your growth.

Option to Upgrade to 1:1 Coaching

The Accelerator Pro program provides additional 1:1 support to get you customized feedback, quarterly coaching calls with Erica and Kasey, and asynchronous support.

Weekly Writing Sprints & Reviews

Every week, on Zoom, we give you a writing prompt, and then everyone keeps their video on and microphone off, while we all write for 45 minutes. Then, we invite students to share what they wrote, ask questions, and get feedback. 

Biweekly Business Strategy Q&A

2x a month, we'll host a business strategy Q&A to help you clarify your ideal audience, refine your offers, and improve your positioning. You'll be driving tons of organic traffic from social to your business, and we want to help you make the most of it.

Discounts on Courses

As a member, enjoy exclusive discounts on our range of courses. It's our way of investing in your platform and business-building journey.

An Inner Circle of Like-Minded Professionals

You can't join The Accelerator without taking Platform Launchpad. We're building an experience for people who are excited to put in the work and show up for themselves and others.

Biweekly Workshops

Every line of copy is written to reflect your brand. We pay attention to your tone, voice, and brand guidelines so everything sounds like it’s going directly from your team to the page.

Access to Past Workshops

We're building a comprehensive archive of past workshops, and you'll gain access to every single one of them. Each recording is packed with actionable insights you can absorb at your own pace.

Masterclass Recordings

Dive into our collection of masterclass recordings that'll grow with every cohort we do. It’s like having a mentor on-demand, ready to guide you whenever you need.

Tailored Support

We believe in a co-creative environment. That's why we're committed to evolving our offerings based on what our members need. Your feedback and requests directly shape the support and resources we provide, ensuring you get the best possible aid throughout your journey.

This Limited-Time Online Event Includes:


  • February 20th - Marketing 101 for Social
  • February 22nd - The Commenting Catalyst
  • February 27th - Power Pillars 
  • February 29th - Social Writing 101
  • March 12th - Hook Mastery 
  • March 14th - Content Clarity: Advanced Strategy
  • March 19th - Profitable Profiles
  • March 21st - What Next? 

Plus, a FREE BONUS — Implementation Workbooks ($497 VALUE)

Each lesson comes with a short, actionable workbook to apply what you've learned so that every lesson makes a meaningful difference for your business.



  • Your 10 year story
  • Outside-In Differentiation
  • Formatting for Readability


  • Hook Writing Principles
  • Storytelling Spotlight
  • Editing with Confidence


  • Becoming Future You
  • Profile Optimization
  • Discovery Call Strategy


  • LinkedIn Cheat Sheet
  • Twitter Cheat Sheet
  • Video Mastery Guide


  • George Ten
  • Jackie Hermes
  • Amanda Natividad
  • More to be announced!

For a Total Investment of Only:

$7,785 $1497

Payment plans available

Join the Platform Launchpad now

Not sure if the Launchpad or Accelerator is for you?

Book 15 minutes with us and we'll help you decide.

Join the Launchpad and Accelerator before the doors close!


Still not sure if the Launchpad or Accelerator is for you?
Book 15 minutes with us and we'll help you decide.

A Platform Plan for Everyone

  • You're an experienced business professional. You may be a beginner at social media, but you're not a beginner at making money.
  • You want to be surrounded by people who have done this successfully or who are on the same path as you.
  • You're ready make meaningful change in your business, both in terms of profits and impact.
  • You're sometimes blocked by fear, uncertainty, lack of consistency, or not knowing what to do. You'd rather put your energy elsewhere.
  • You want to stop struggling to attract new business and instead have dream clients seek you out because they know you're the perfect person to solve their problems.
  • You're committed to investing in yourself, your content, and your network to reap the rewards of building an authoritative personal platform.

The Next Step is Yours

This transformative program is designed for you - to crystallize your visionoptimize your digital profilebuild strategic relationships, and develop a content engine that brings in clients and sales.

It's to turn you into the kind of authentic, money-generating social authority you know you can be.

The only question left is: Are you ready to take the next step?

Still not sure if the Launchpad or Accelerator is for you?
Book 15 minutes with us and we'll help you decide.

Platform Launchpad

Our 5-week cohort designed to help experienced professionals lay the foundation to build an authentic personal platform, turning you into the go-to expert in your industry and unlocking the financial freedom you long for.

  • 8 Live training sessions
  • Live masterclass sessions
  • Launchpad community
  • Bonus worksheets & videos
  • Bonus writing sprints


Payment plans available

Platform Accelerator Power Up

Our 6-month program to help you turn the transformational growth of Launchpad into sustainable, scalable success by providing continued support in growing your online authority and your business. 

  • Ability to take the Platform Launchpad cohort 2x
  • Weekly writing sprints & reviews
  • Biweekly workshops
  • Biweekly business Q&As
  • Inner circle of like-minded professionals
  • 60 minutes of 1:1 coaching calls with Erica and Kasey each quarter
  • Asynchronous support


Payment plans available

Platform Accelerator

Our 6-month accelerator program with the added support of 1:1 feedback and content & business coaching to accelerate the growth of your online authority and your business.

  • Ability to take the Platform Launchpad cohort 2x
  • Weekly writing sprints & reviews
  • Biweekly workshops
  • Biweekly business Q&As
  • Inner circle of like-minded professionals
  • 60 minutes of 1:1 coaching calls with Erica and Kasey each quarter
  • Asynchronous support


Payment plans available

Only 15 spots available

The Power Your Platform Guarantee

Here's our guarantee to you. Join us for our first week.

Learn our proven foundations of business growth on social. Get your relationship-building roadmap to start winning new clients and customers. Come to guest speaker sessions with your favorite big-name entrepreneurs.

If increasing your profits and impact using our methods isn't your vibe, just message us, and we'll refund your money. Guaranteed.

Join the Launchpad and Accelerator before the doors close!


Answers to your FAQs:

It's natural to have questions. Answers to some of the most common ones are here:

I haven't started my business yet (or am just getting started). Is this course for me?

Most likely. You'd be a fit if:

1) You have experience in business (although maybe not your own business), and

2) You have a general idea of who you want to talk to and what you want to talk about.

In this case, we can help you hone in on the best target audiences and topics for you and start building your business with intention.

What if I can't attend the live events?

All live sessions will be recorded and posted into the course portal.So you'll get the video and all the exercises, etc.The only thing you'll miss is any live activities or breakouts that happened live during the session.

Most other cohorts I've taken have been dominated by 20-somethings, early in their career. Is this going to be the same?

Hell no! While we don't ask people for their age, we'd guess that the average age of our students is 45-55.

This cohort is specially designed for people with decades of business experience. You have unique challenges and opportunities that we address.

I already have a pretty successful business. Are the Launchpad and Accelerator for me?

Yes, they both are. These experiences, in many ways, are designed for people who have started something and are ready to take it even further.

Instead of spending time on questions like, "What business should I build," we're more focused on, "how can I grow even faster by using social media, content, and networking."

What if I don't see any improvement in my business?

If you diligently apply the concepts in the course and don't see any improvement, simply reach out to us within 7 days after the cohort begins and we will refund your investment.

If I sign up for Platform Launchpad today, can I upgrade to the Accelerator later?

Absolutely. We understand that you may want to experience the cohort first before committing to a longer program. Just let us know within 30 days of the end of the cohort, if you'd like to extend your experience.  

What time of day are the sessions?

Live training is on Tuesdays and Thursdays from 11am to 12:30pm EST. Masterclass sessions are on Wednesdays from 11am to1pm EST.

Will I get to network with other successful entrepreneurs?

If our past courses are any indication, we tend to attract a top-tier group. People who are uniquely talented. People who are already successful and ready to turn it up even further. People who care about making an impact as much as they care about making money.

It would not be unlikely that the relationships you build here end up being worth more than the course, even as overflowing with value and bonus sessions as it is.  

How much time is involved in the cohort?

You can review the schedule above. We recommend allocating about 6-8 hours/week throughout the 5 week cohort.

What about the Accelerator? How much time should I prepare to spend there?

Because the Accelerator is a longer-term program, we move at a slower pace to help you integrate your learnings into the rest of your life and business.

While the time spent depends on the commitment level of each person, we recommend spending 2-3 hours/week to grow on social and in your business.

How long will I have access to the course material?

You get lifetime access to all the course materials and recordings.